Marketing Officer - Student Placement
Highland Biosciences Ltd, a company that innovates, develops and commercialises technology for the next generation of diagnostic products, is recruiting for a student a placement for up to 12 weeks in a marketing role. The successful candidate will undertake market research and further develop the marketing strategy.
The focus of this project will be in the defence sector. The objective of this project is to further develop the marketing strategy. This will involve supporting market research, planning, identification of priority actions, and research to select and develop a suitable communication mix to promote a new spin-out subsidiary company.
Market research and market analysis will include identifying companies that are customers, competitors, allies to this new operation; and the readiness to accept new technology. Subsequently, the student will start to prepare suitable promotional communications. For example: preparation of white papers and web content, twitter feeds, linked-in articles. Furthermore, this market research will be used to support pitches for a future round of funding.
Typical tasks will include:
1. Market research including face to face and
2. Preparation work towards a trade fair exhibition
3. Preparation of marketing plan and communication mix
4. Creation of web pages and blog materials
5. Project file completed
How to apply: Please send your CV to Emma at email@example.com and include a cover letter stating your availability and whether the placement would be part of your course content.